Author Paul Levinson Discusses Marshall McLuhan and The Evolution of Media

In the following keynote seminar, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan—whose concept of "The Medium Is The Message" from his seminal book, Understanding Media: The Extensions of Man, which proposed that the media, not the content that they carry, affects the society in which it plays a role—as well as, the evolution of media over the past half-century.