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Descripción de la editorial

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

GÉNERO
Economía y empresa
NARRACIÓN
JW
Jeff Woodman
DURACIÓN
01:59
h min
PUBLICADO
2005
5 agosto
EDITORIAL
Penton Overseas, Inc.
PRESENTADO POR
Audible.com
IDIOMA
EN
Inglés
TAMAÑO
96.4
Mb

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