Fair Dinkum Business: Applying Traditional Aussie Values for Success in Startups and Global Business (Unabridged‪)‬

After almost 30 years pursuing a career building and marketing global software businesses, Wayne Morris has designed a guide providing meaningful lessons in how to establish, grow, and lead a successful business using wisdom encapsulated in classic Australian sayings. 

During his career, Morris has built new businesses within large organizations and has founded and grown startup companies from very early stage in both the USA and Australia. In addition to these countries, he has conducted business in Europe, Asia, and Africa. 

The lessons outlined in this book have been derived from successful ventures as well as from difficult times and failures as these are definitely also opportunities for learning. Morris uses anecdotes and stories from his career journey to bring the lessons to life. 

Topics covered include: 


Methods for researching new business opportunities
Ways for determining the best approach to growing a business
Effective hiring and nurturing of employees
Leadership traits that lead to personal and business success
Personal attitudes that make the journey easier and more meaningful