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'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?' This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.