Hooked: How to Build Habit-Forming Products (Unabridged) Hooked: How to Build Habit-Forming Products (Unabridged)

Hooked: How to Build Habit-Forming Products (Unabridged‪)‬

    • 3,5 • 4 valoraciones
    • 12,99 €

    • 12,99 €

Descripción editorial

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:



Practical insights to create user habits that stick.
Actionable steps for building products people love.
Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
New for second edition! An additional case study for building health habits.


Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

GÉNERO
Economía y empresa
NARRACIÓN
NE
Nir Eyal
IDIOMA
EN
Inglés
DURACIÓN
04:41
h min
PUBLICADO
2014
22 de enero
EDITORIAL
Nir Eyal
PRESENTADO POR
Audible.com
TAMAÑO
225,2
MB

Reseñas de clientes

OriolPM ,

Very poor production quality

Content is great, but as audiobook it’s very bad.

It hasn’t been recorded on a professional studio with professional equipment, as result audio suffers changes and background noise can be heard (neighbours?). It is read by the author (Neil Eyal), as such is not bad, although he’s not a professional reader and makes constant mistakes. It’s a pain to listen to it. Finally, the file is presented as one, without chapter marks, making it impossible to go from section to section.

All in all, a very disappointing product which should not be made available for purchase. If it would be a text book, it would lack table of contents, and page numbers, and each page would have several spelling errors and typos.

I want my money back.

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