The Project Principle: How to Create Singularity of Purpose and Scale Your Company Exponentially (Unabridged‪)‬

Business from the outside can make it seem like you've "got it all". Especially when it allows you to travel the world and live a life with choice.

But what happens when two "twenty something" businessmen accidentally peel back the layers of the "filtered" lives they present to the world?

What happens when they question things so deeply, they find there's no turning back from what they eventually discover about themselves?

This is the side of business no one was meant to see.

This is the side of 'success' we often try to hide.

This is your guide into the unspoken world of scaling a company.

Dare to enter the void?


14 days 
Seven cities across Germany
113 Kms walked
80,000 words written
20+ hours filmed
One book
One documentary
One life-changing experience