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Descripción de la editorial

Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.

Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches.

GÉNERO
Economía y empresa
NARRACIÓN
SC
Steve Cone
DURACIÓN
03:45
h min
PUBLICADO
2010
7 abril
EDITORIAL
Audible Studios
PRESENTADO POR
Audible.com
IDIOMA
EN
Inglés
TAMAÑO
181.3
Mb

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