- 11,99 €
Descripción de la editorial
As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....
Yet we tend to overlook the single most powerful method of them all:
Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.
So here’s what I want you to do the next time you sit behind a laptop:
Forget about facts, stats, researches, testimonials, etc....
And TELL A STORY.
Your conversions will SKYROCKET.
And if you don’t know how to tell a good story.... Well, then this book just found its new owner.
You will learn:
How You Can Use a Story to Trigger “the Love Hormone” in Readers - Normally Triggered by Extraordinary Events Like Giving a Birth or Jumping Out of an Airplane
11 Elements of a Captivating Story (a.k.a. Step-by-Step Guide to Crafting Stories That Touch People’s Hearts and Minds)
Seven+ Great Stories Written by True Masters That You Can Model and Use in Your Copywriting
How to Come Up With Your Own Story Ideas and Set Yourself Apart From Copycats
How to ‘Pitch’ the Power of Stories to Potential Clients and Earn 2x Higher Rates Thanks to This New Skill
And Much, Much More.
It’s been scientifically proven that our brains have evolved to empathize, remember, and make decisions as a result of hearing a story.
In other words, it’s neurologically impossible to resist the persuasive power of a well-told tale.
Don’t you think that’s a good enough reason to grab this book and improve your storytelling today?
Get your copy now!