• 9,99 €

Descripción editorial

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

GÉNERO
Economía y empresa
NARRACIÓN
SG
Seth Godin
DURACIÓN
02:07
h min
PUBLICADO
2001
1 de marzo
EDITORIAL
Simon & Schuster Audio
IDIOMA
EN
Inglés
TAMAÑO
105,8
MB

Otros usuarios también han comprado

2002
2009
1999
2005
2005
2006