Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
2020
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
2007
Océano azul, océano rojo (Harvard Business Review)
2025
Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
2023
Blue Ocean Shift
2017
Der Blaue Ozean als Strategie
2021