W. Chan Kim

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

Océano azul, océano rojo (Imprescindibles)

Blue Ocean Strategy, Expanded Edition

Las claves de la Estrategia del Océano Azul

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

Beyond Disruption

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Océano azul, océano rojo (Harvard Business Review)

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

Blue Ocean Shift

Stratégie Océan Bleu