Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Fundamental Elements of Strategy
Xiu-bao Yu
Strategy is Digital
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino & Pablo Caballero
Corporate Sustainability in Practice
Paolo Taticchi & Melissa Demartini
Total Revenue Management (TRM)
Marc Helmold
Distribution Strategy
Livio Moretti
New Corporate Governance
Martin Hilb
Transaction Cost Management
Chihiro Suematsu
Design Thinking Business Analysis
Thomas Frisendal
Sales Excellence
Christian Homburg, Heiko Schäfer & Janna Schneider