An Exploratory Investigation of the Branding Strategies of the Top 50 Global MBA Programs. An Exploratory Investigation of the Branding Strategies of the Top 50 Global MBA Programs.

An Exploratory Investigation of the Branding Strategies of the Top 50 Global MBA Programs‪.‬

Journal of International Business Research 2006, July, 5, 2

Journal of International Business Research
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Descripción editorial

ABSTRACT Starting in the 1980's, many business newspapers and magazines (Financial Times, Wall Street Journal, BusinessWeek) started ranking MBA programs. B-School deans realized that reputation management is a critical component impacting rankings and responded by using a variety of marketing measures, one of which was to "brand" their MBA program.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2006
1 de julio
IDIOMA
EN
Inglés
EXTENSIÓN
23
Páginas
EDITORIAL
The DreamCatchers Group, LLC
TAMAÑO
285,9
KB

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