Crush It!
Why NOW Is the Time to Cash In on Your Passion
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- 13,99 €
Descripció de l’editorial
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
This no-nonsense guide lays out the step-by-step playbook for building your empire:
Monetize Your Passion: Discover how to turn what you love—whether it's wine, worms, or Warcraft—into a profitable online business that you can't wait to work on every day.Social Networking Strategy: Learn to leverage platforms like Twitter and Facebook not just to talk, but to build an engaged community and authentic word-of-mouth that drives real growth.The Power of Hustle: Understand the real work it takes to succeed. Gary shares his philosophy on working harder and smarter than the competition, especially between 7 PM and 2 AM.Build Your Legacy: Move beyond just making money. Follow three simple rules—love your family, work superhard, and live your passion—to build a business and a life you can be proud of.
PUBLISHERS WEEKLY
Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger repeated stories of how he "crushed it" and "dominated" grate particularly gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice.
