Digital Enablement

This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems. Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities. This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.Contents: Digital Entrepreneurship Ecosystem as a New Form of Organizing: A Case of Zhongguancun (Wenyu Du and Wenjie Li) Mechanism of Balancing the Tension between Consistency and Relevance of Brand Ambidexterity by Digital Enablement — A Case Study of HUANYI International Travel Agency (Chunqing Li and Songling Li) The Characteristics of Sustainable Supply Chain Innovation: A Case Study of YHD, China (De Gao, Zhiduan Xu, Man Gu and Yilong Z Ruan) The Role of Social Media in Social Advocacy (Shamshul Bahri and Ali Fauzi) Digital Performance Management Based on the Perspective of Organizational Control: A Case Study of Advantech (Ning Zhou, Xiaoting Han, Tingting Hu, Yin Zhou and Wenjun Jiang) Research from the Perspective of Resource Orchestration on How Marginal Enterprises Reconfigure the Digital Ecosystem: A Case of Duch 3D Printing in China (Zhengyan Cui and Taohua Ouyang) Red Collar Group: Transform Towards Smart Manufacturing (Jing (Elaine) Chen, Shan L Pan and Qingfeng Zeng) Data Connection: Scene Marketing Creates Demand (Daojun Sun, Yanyan Wang and Chunhu Cui) Establishing an Ecosystem for Digital Entrepreneurship: A Case of Zhongguancun (Jiamin Yin and Wenyu (Derek) Du) Meeting New Friends via Habitual Use of Mobile Instant Messaging (MIM) Apps: System Fit & Cultural Preference (Charlie Chen and Peter Ractham) Exploring the Development of China's Mobile Payment from the Perspective of Resource-based Platform Strategies (Jiang Yu, Wenmiao Hu and Yue Zhang) Exploring Service Dominant Logic and Business Model for IT Firms to Transition to the Cloud Era: A Focus Group Study (Jau-Rong Chen) Towards Commercialization of University Research Outcomes: Comparative Theories (Tamrin Amboala, Joan Richardson and John Lenarcic) Blockchain Brings a New IT Capability: A Case Study of HNA Group (Wenchi Ying and Suling Jia) The Role of Disruptive Innovation in Building a Shared Economic Platform: A Case Study of Sheke Net (SKN), China (Haibo Hu, Tao Huang and Yang Cheng) Developing Capabilities for the IT-enabled Organizational Transformation: A Case of Traditional Manufacturing Enterprise in China (Delin Zheng, Zhengyan Cui, Taohua Ouyang and Zhenya Tan) Transaction Orientation vs Relationship Orientation: Consumer Logic of Enterprise Digital Empowerment (Xin Dai, Ying Zhou and Jingyuan Gong) How Do Scarcity Messages Lead to Impulsive Online Purchase? The Perspective of Arousal (Junpeng Guo, Liwei Xin and Yi Wu) The Perspective of Manufacturing Enterprise Innovation Ecosystem Evolution Based on Technology Affordance: Transformation Path of the Bright Moon Company (Bo Hu, Baozhou Lu and Zhibin Liu) Readership: Employees, customers, small businesses, academics, students and communities interested in how digital technology can drive business and social innovation.