Empowered
Ordinary People, Extraordinary Products
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5,0 • 2 valoracions
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- 21,99 €
Descripció de l’editorial
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Ressenyes del públic
A must read
After INSPIRED, now with Chris Jones, Marty Cagan steps forward again with EMPOWERED; Ordinary People, Extraordinary Products. This is a must read if you want to understand how best companies empower teams to achieve great products.
Provides cross-cutting knowledge that will help your company to make a difference, “The People, the Process, the Product”. We all understand that companies like Amazon, Apple or Google have different cultures but they believe in diversity and in empower his teams to become visionaries instead of mercenaries. You can learn how to manage this.
Whether you are a CEO, CTO a Designer or Product Manager this book is for you, for any stakeholder. It´s easy to read but profound in his implications, well organize and with valuable content in every single paragraph.
Your teams won't thrive unless they understand the principles of this book as a consequence your company won’t thrive either. Wish I had this knowledge 15 years ago.