First Steps in Setting C-K Concepts

Welcome back to designing breakthrough innovations the powerful and intensive way! Your way of choice towards designing innovative concepts that bear value, differentiation power, and market traction.


This new Volume 3 achieves our ‘First Steps in …’ Triptych aimed at fielding C-K Theory. Thanks to Volume 1, you gained easy acquaintance with C-K notions, and about how the theory works when carving breakthroughs. Volume 2 guided your steps towards fielding a C-K-based process all the way from scratch to project briefing.


And now’s the missing element «How do I start off the whole process?» This Volume 3 focuses on the art of thinking and coining fresh, possibly weird ideas in the form of ‘undecidable’ concepts. Those shocking views, about which you can’t affirm they’re somehow workable or instead prove they’re merely unattainable. Those propositions which open a fantastic and timely exploration area for your breakthrough products and services of tomorrow.


You will be shown a full basket of easily manageable principles, hints and clues. And receive an amazing bonus: two real cases cracked open that show you how it goes towards gripping awesome results. Together, the cases are widely appropriate, from SMEs to large corporations.


Acquire the Design Innovation Triptych the C-K way now! And venture far, far beyond classical creativity and innovation methods and techniques. With startling and enduring success.