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Descripción de la editorial
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.
She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.
The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Communications expert Sally Hogshead applies the principles of "fascination" introduced in her earlier Fascinate: Your 7 Triggers to Persuasion and Captivation to the art of personal branding in this engaging, lively work. Hogshead asserts that her book "will not change who you are," but rather "will help you become more of who you are." She delivers a strong message that, in today's marketplace, it doesn't matter how smart or clever you are if no one is paying attention: "If you fail to fascinate your audience, your message withers." Using a system of personality archetypes ("The Seven Fascination Advantages"), Hogshead promises to help the reader identify his or her core differentiators through an online assessment (a promo code for which is included with the book). While this system may initially seem unscientific and questionable, the archetypes prove surprisingly practical and on-target. Organized in logical chapters with convenient subheads and call-out summary boxes, this hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market.