Intangible Asset Gap in Global Competitiveness Intangible Asset Gap in Global Competitiveness
SpringerBriefs in Business

Intangible Asset Gap in Global Competitiveness

Mapping and Responding to the New Economy

Eskil Ullberg y otros
    • 42,99 €
    • 42,99 €

Descripción editorial

This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth. The authors particularly focus on Sweden and other Nordic countries to analyse the IA gap using a systematized “IA metrics” approach. They also discuss the incentives needed for strategic investments into useful IA to gain national competitiveness from an economic, social and environmental policy perspective.

The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancementof some key United Nations Sustainable Development Goals (SDGs).

GÉNERO
Negocios y finanzas personales
PUBLICADO
2020
30 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
123
Páginas
EDITORIAL
Springer International Publishing
TAMAÑO
31,3
MB

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