Killing Giants Killing Giants

Killing Giants

10 Strategies To Topple The Goliath In Your Industry

    • 14,99 €
    • 14,99 €

Descripción editorial

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.

Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2011
31 de marzo
IDIOMA
EN
Inglés
EXTENSIÓN
256
Páginas
EDITORIAL
Penguin Books Ltd
TAMAÑO
6,7
MB

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