Mañana es San Perón

The regime of Juan Perón is one of the most studied topics of Argentina's contemporary history. This book—an English translation of a highly popular, critically acclaimed Spanish language edition—provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Perón's popularity understandable because it goes beyond Perón's charismatic appeal and analyzes the Perónist mechanisms used to generate political consent and mass mobilization. Mañana es San Perón is the first book to focus on the cultural and symbolic dimensions of Perónism and populism, this book explores the creation of myths, symbols, and rituals that constituted the Perónist political imagery. This well-written and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.