Marketing First Impressions: Academic Libraries Creating Partnerships and Connections at New Student Orientations (Report‪)‬

Introduction Creating positive perceptions of academic libraries can occur at more than just the reference desk or during library instruction. Librarians can and should take advantage of other occasions to promote their library. New student orientations provide an ideal opportunity to be more innovative and proactive in creating first impressions of library resources and services. When librarians become involved with orientation programs, positive interactions can begin before students even start their first semester.