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Descripción de la editorial

Book Description

Gamification has taken the business world by storm as a proven method for improving customer engagement and in turn business revenue. More and more multi-million dollar companies are adopting this technique, and now we’ve scaled it down to work for your business.



Scot Harris, Strategist and Semi-Geek Marketing blogger, and Kevin O’Gorman, co-founder of the Georgia Game Developers Association and SIEGE Conference, have teamed up with Impackt to bring you this accessible, step-by-step tutorial. They’ll take you all the way from Gamification Rookie to Master in 30 days, using interactive exercises to equip you with all the tools of modern gamification. By planning and developing tailored rewards and challenges, you will attract new customers and keep existing clients coming back for more. Mastering this method will be the best thing you ever did for your business.





About the authors



Scot Harris

Scot Harris is a skilled marketing and strategy executive with over 20 years’ experience in helping companies grow their businesses. He specializes in integrating social media and traditional marketing and has extensive experience in variety of companies, from start-ups to Fortune 20. Scot most recently led marketing strategy for Convergys and was also VP of marketing for Verizon Communications’ International Wireless Business in addition to numerous marketing and general management positions at a variety of companies. He has an active social media/gamification blog athttp://www.semigeekmarketing.wordpress.com.



Kevin O’Gorman

Kevin O’Gorman has been a professional game designer since 1997 and game educator since 2004. He has designed commercial games for PCs, and internet play at half a dozen studios. Currently his focus is on tabletop games and the tablet versions of them. He has taught undergrad courses in game design, game history, and interface design for a number of on-ground and online universities.



Kevin holds Lifetime Member status with the International Game Developers Association (IGDA), and has helped lead chapters in Dallas, New Orleans and Atlanta. He is a co-founder of the Georgia Game Developers Association and its SIEGE conference in Atlanta, and recently organized GameDallas to bring the digital and tabletop gaming communities together in the Dallas area. Kevin is active in the Education and Game Design SIGs of the IGDA and has been known to speak about either topic if given the slightest chance. He has presented at conferences such as GDC, SIEGE, GameX, and the Game Education Summit.





You might be a marketing practitioner, a start-up entrepreneur needing a kick-start in developing a loyal customer base, or a small-medium business owner ready to take your company to the next level - if you’re new to gamification or in the learning stages, this book is for you.

GÉNERO
Finanzas para empresas y particulares
PUBLICADO
2014
11 febrero
IDIOMA
EN
Inglés
EXTENSIÓN
96
Páginas
EDITORIAL
Packt Publishing
TAMAÑO
1.2
Mb