Multisensory Packaging Multisensory Packaging

Multisensory Packaging

Designing New Product Experiences

    • 119,99 €
    • 119,99 €

Descripción editorial

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2018
28 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
393
Páginas
EDITORIAL
Springer International Publishing
TAMAÑO
10,8
MB