Descripción de la editorial

We live in a subscription-based consumer market. As I write this, I can (and do) subscribe to everything from free 2-day shipping, to television and movie streaming services, right down to the razors I use to shave my face. I've even seen subscriptions to wardrobe services where the latest fashion trend gets boxed and shipped out to me every month, in my size, so I can look my best. All of these subscription services get automatically drafted from my bank account or credit card, and I don't think twice about it. It's pretty awesome, actually. I get excited when a new package is in the mail or on my doorstep. Maybe you do too. I’m even more excited when it has my name on it. It's like getting a Christmas present 2–3 times per week. I love it.

You may be wondering what subscriptions have to do with saving money or even creating a total financial plan. It's simple. I've spent almost the last decade teaching individuals, families, and companies how to save money. In the past, I viewed my competition as being another financial advisor, insurance company, or investment firm. But about five years ago I realized that was no longer the case. My real competition was companies like the online mega retailers promising free 2-day shipping, and the thousands of subscription services making it so easy for people to buy into on a monthly basis. I realized that these types of companies were competing for the exact same thing I was, your discretionary dollars.

It became clear to me that people (including myself) have been sucked in to subscribing to all kinds of different types of services and auto-shipments. But we were neglecting to subscribe to the one thing which would actually benefit us the greatest when we needed it most, our savings and retirement accounts.

GÉNERO
Finanzas para empresas y particulares
PUBLICADO
2017
2 mayo
IDIOMA
EN
Inglés
EXTENSIÓN
19
Páginas
EDITORIAL
Jordan Jones
TAMAÑO
181.2
Kb

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