SustainCase: How Honda is promoting traffic safety worldwide

Case study: How Honda is promoting traffic safety worldwide


Since the company’s foundation, Honda has sought to contribute to society and customers by creating quality products and technologies while coexisting harmoniously with the communities that host its operations. Currently, Honda undertakes various social activities in the six regions of its worldwide operations, aiming to become a company society wants to exist. Promoting traffic safety through education and training is such an activity.


Abstract


Honda is, on the basis of the concept of safe coexistence, aiming at “a collision-free mobile society,” where its customers and indeed everyone sharing the road can safely and confidently enjoy the freedom of mobility – worldwide. After measuring and setting targets, Honda took action to promote traffic safety for people with disabilities (Japan), support a driving technology research program aiming to eliminate fatal traffic accidents among teens (North and Central America), provide safe driving educational activities at the Traffic Educational Center in three Brazilian cities (South America) and, also, provide motorcycle rider training for women in India and launch the Honda Dream Road safe driving campaign in Thailand (Asia & Oceania).


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With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives


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