SustainCase: How Vodafone responds to customer and public concerns about mobiles, masts and public health

Case study: How Vodafone responds to customer and public concerns about mobiles, masts and public health


As one of the world’s largest mobile telecommunications companies, the trust of its customers and other stakeholders, especially in matters of public health, is of vital significance for Vodafone and for the value of its brand.


As a global leader in mobile telecommunications and mobile technology over the past 30 years, the health and safety of Vodafone’s customers and the public is a key priority. In order to respond to customer and public concerns about mobiles, masts and public health Vodafone took action to:

• ensure its mobiles and masts operate well within the guidelines set by the International Commission for Non-Ionising Radiation Protection (ICNIRP)

• form a board dedicated to radiofrequency (RF) matters

• monitor electromagnetic field (EMF) emissions and ensure that all parts of its business adhere to strict industry-wide standards on the electromagnetic radiation created by mobile devices and masts and

• fund independent EMF research into the priority areas identified by the World Health Organization


Using the GRI Standards in order to maintain and increase the value of your company


With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives


By building trust your company creates loyalty and long-term commitment to its services and brands