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Descripción de la editorial
New York Times Bestseller
“Catnip for all the TED fans out there.” —Publishers Weekly
“The most insightful book ever written on public speaking . . . a must-read.” —Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals
Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.
This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.
Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more — everything from how to craft your talk’s content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.
This guide to effective public speaking informed by the wildly popular TED (Technology, Entertainment, and Design) Talks gives readers tips for winning over audiences big and small: wedding guests expecting a great toast, a client waiting to be wowed, or a lecture hall full of multitasking students. Anderson, whose nonprofit organization, the Sapling Foundation, runs TED, has a plethora of excellent advice to offer based on past TED talks, including some of the most successful and popular ones. He covers important topics such as making a personal connection with audiences, explaining complicated subjects to laypeople, priming people to accept counterintuitive ideas, and cultivating a sense of showmanship. He also addresses aspects of preparation, such as knowing what vocal styles to avoid, planning attire, and managing nervousness. The prose can be hard to muddle through true to the topic, it reads more like a transcript of a speech than a book but this is an invaluable guide to effective presentations, and catnip for all the TED fans out there.