Descripción editorial

HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?


When you thought about an answer did the word ‘logo’ spring to mind?


Brands are really quite complex beasts, much more than a logo. 


So, what does branding really mean? 


The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.

GÉNERO
Finanzas para empresas y particulares
PUBLICADO
2012
3 de octubre
IDIOMA
EN
Inglés
EXTENSIÓN
28
Páginas
EDITORIAL
Louise Kennedy
TAMAÑO
9,3
MB

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