The Three Rules
How Exceptional Companies Think
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- 9,49 €
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- 9,49 €
Descripción editorial
In The Three Rules, Michael E Raynor and Mumtaz Ahmed provide the answer to the ultimate business question: how do some companies manage to keep excelling, year after year after year?
'The objective is to deliver the best possible performance and sustain it for as long as possible'
In every sector there's an outlier. An exceptional company that faces the same difficulties as competitors, but constantly delivers superior results. What are they doing differently? And what can they teach us?
Michael E. Raynor and Mumtaz Ahmed analysed 25,000 companies spanning forty-five years to find the answers. What they discovered were three clear rules that the most exceptional companies follow when faced with the most difficult decisions.
With a powerful combination of detailed case studies and rigorous data analysis, reading, learning and applying The Three Rules will help your organization become truly exceptional.
Michael E. Raynor is a director at Deloitte Services LP, where he explores corporate strategy, innovation, and growth with clients in a variety of industries. He is the coauthor, with Clayton Christensen, of The Innovator's Solution, and the author of the bestselling and critically acclaimed The Strategy Paradox and The Innovator's Manifesto.
Mumtaz Ahmed is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLP, responsible for the U.S. firm's strategy, corporate development, innovation, eminence, and brand.
PUBLISHERS WEEKLY
Deloitte executives Raynor (The Innovator's Solution) and Ahmed were determined to find out what made certain companies succeed and others fail, and set out to perform the ultimate "success study." With a research team from Deloitte, they analyzed 45 years of Compustat data on more than 25,000 unique companies compiling nearly 300,000 pieces of data (company-year observations) from 1966 to 2010. In the process, they identified three categories of organizations: Miracle Workers, Long Runners, and Average Joes. The authors looked at the behavioral differences among the companies studied, but there was no single area in which successful companies stood out they excelled in virtually every area. But there were three rules that held firm. Rule #1: Better before cheaper (don't compete based on price). Rule #2: Revenue before cost (higher revenue is more advantageous than lower costs in achieving profitability). Rule #3: There are no other rules. The book offers a solid and engaging analysis, but one that is performed without much further insight into the dozens of comparative case studies presented, such as a comparison between Merck ("miracle worker"), Eli Lilly ("long runner"), and KV Pharmaceutical ("average Joe"). The dry writing and repetitive message make this book a tough sell for any but the most devoted success-seeker.