Think Small

A simple and accessible plan for success, based on seven scientifically tested steps that really work.


We’re  often told to dream big, the sky’s the limit and that nothing is  impossible. While it is undoubtedly good advice to set yourself goals  that have the potential to make you and those around you healthier and  happier, how to reach those goals is often less clear. From getting fit  or securing a new job to becoming a better manager or parent, simply  setting your mind to something will rarely get you where you want to be,  and big plans can quickly become overwhelming, leaving us feeling as  though we’ve failed.


Most of us set goals with very good  intentions, so why do our best-laid plans so often go awry? When we’re  so committed to making positive changes and fulfilling our ambition at  the outset, is there a way of avoiding the common roadblocks that stand  between our goals and us? Thankfully, the answer is yes – and it’s much  easier to achieve than you might think.


Working inside the  world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge  impact that small changes and clear plans, based on a scientific  understanding of human behaviour, can have from an individual to an  international level. For the first time, Think Small takes these  successful approaches and translates them into an easy, simple framework  that has the potential to make a big difference to all our lives.