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Descripción de la editorial
We're in the middle of a revolution that is changing how musicians, film makers, game developers, chefs, artists, and other creative professionals fund and launch their creative projects. No longer do you need a major label, publisher, or group of investors. Through the concept of "crowdfunding," you can finance your project publicly, connecting directly with people who want to help make it happen.
Kickstarter.com is at the forefront of this revolution. Over 45,000 creative projects have been launched and funded on the site, raising hundreds of millions of dollars from over 4 million individual "backers" from around the world. You can be a part of this brave new world and bring your dream to life, whether it's a musical album, photo anthology, dance performance, cookbook, or even the next big tech device. So, where do you start?
Musician and entrepreneur Andrew Aversa has personally created and collaborated on four highly successful, highly funded Kickstarter projects raising over $250,000. Through his experience as a creator and consultant, you will learn how crowdfunding on Kickstarter works, and what goes into a successful campaign. You'll discover what you need in place before you launch, the secrets to an engaging video, and what "rewards" backers love (AND that cause you the least hassle). You'll also learn how to market and promote your project, how to keep backers hyped, and how to handle the logistics of fulfilling hundreds or possibly thousands of rewards.
The Ultimate Kickstarter Guidebook is strictly based on proven elements of success. Everything from writing your project description to handling backer updates has been tried and tested across multiple overfunded campaigns. Armed with the knowledge in this book, you'll maximize the chances of funding your own project!