Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria/Utilisation des Strategies de Communication Autochtones Dans la Promotion des Pratiques Commerciales Dans Les Collectivites Rurales Au Nigeria (Report)
Canadian Social Science 2010, Dec 31, 6, 6
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- 2,99 €
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- 2,99 €
Descripción editorial
INTRODUCTION Marketing and business practices have been facing changes as a result of challenges resulting from globalization, technological advances and deregulation. These have many implications for the attainment of optimum marketing management in Nigeria. As put by Mushengyezi (2003), the current discourse on globalization and technological advancement has many far reaching implications for many African countries' socio-economic and political development.
GÉNERO
No ficción
PUBLICADO
2010
31 de diciembre
IDIOMA
EN
Inglés
EXTENSIÓN
9
Páginas
EDITORIAL
Canadian Academy of Oriental and Occidental Culture
TAMAÑO
264,6
KB
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