You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

    • 8,99 €
    • 8,99 €

Descripción editorial

“A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker

This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2017
14 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
304
Páginas
EDITORIAL
W. W. Norton & Company
TAMAÑO
1,7
MB

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