The Tipping Point
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- 17,99 €
Publisher Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
APPLE BOOKS REVIEW
Do trends really spread the same way viral outbreaks do? According to Malcolm Gladwell, the similarities can be startling. In his landmark debut, the New Yorker writer identifies what causes people, things, and ideas to seemingly explode out of nowhere. Gladwell explains how and why some ideas catch on while others fizzle, using examples from Paul Revere’s ride to the kids’ show Blue’s Clues. His persuasiveness and clarity make heady concepts easy to digest and remarkably memorable. Gladwell’s enthusiasm for his topic shines through his reading—and an updated afterword, recorded eight years after the book’s first publication, allows him to reflect on the book’s impact.
