Stephanie Lowe

An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy

A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

A Macat Analysis of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Unabridged)