Digital Darwinism
Branding and Business Models in Jeopardy
-
- 21,99 €
-
- 21,99 €
Publisher Description
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
GENRE
Business & Personal Finance
RELEASED
2014
19 September
LANGUAGE
EN
English
LENGTH
271
Pages
PUBLISHER
Springer Berlin Heidelberg
PROVIDER INFO
Springer Science & Business Media LLC
SIZE
5
MB