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This term paper is an elaboration on the subject of corporate culture. It explains
how a culture is created generally, what their functions are and how these can
Compared with the cultures of different nations, different companies are also
different in their corporate cultures. A corporate culture is a framework for
human societies and relationships. This indicates how people have to behave in
this system and which standards or values have to be observed. Cultures are
dynamic processes that are constantly evolving and thus are incessantly
focused on improving themselves. With every change in the business
environment its corporate culture automatically changes too
The bases of culture are presented in detail in Chapter one. How a culture is
defined and which factors affect it forms the core of this section.
In the chapter two, the corporate culture of Audi is analyzed and explained.
The bases of this analysis are different indicators from different business units.
At the conclusion of the work the most important topics of the Audi corporate
culture are discussed.