![Perspectives on International Marketing - Re-issued (RLE International Business)](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Perspectives on International Marketing - Re-issued (RLE International Business)](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Perspectives on International Marketing - Re-issued (RLE International Business)
-
- 22,99 €
-
- 22,99 €
Publisher Description
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
More Books by Stanley Paliwoda
Other Books in This Series
International Entrepreneurship (RLE International Business)
2013
The Large International Firm (RLE International Business)
2013
Multinationals, Governments and International Technology Transfer (RLE International Business)
2013
Strategies for International Industrial Marketing (RLE International Business)
2013
Multinationals, Technology & Competitiveness (RLE International Business)
2013
British Manufacturing Investment Overseas (RLE International Business)
2013