REWIRING THE UNCONSCIOUS

Are thoughts and feelings separate from the neural activity of the brain? What really motivates a person to choose the way they live? Is the motive always conscious or sometimes unconscious? Could the two collaborate? Could the unconscious be persuaded to advise rather than dictate? Is rewiring possible? 

There are some of the questions addressed in this book to which Hilda Kammoun attempts to provide answers based on the recent findings in cognitive neuroscience and behavioral economics.