Sheffield is Not Sexy (Economic and Cultural Renewal Programs‪)‬

Abstract The city of Sheffield's attempts, during the early 1980s, at promoting economic regeneration through popular cultural production were unconsciously suggestive of later creative industries strategies. Post-work economic policies, which became significant to the Blair government a decade later, were evident in urban centres such as Manchester, Liverpool and Sheffield in nascent form. The specificity of Sheffield's socio-economic make gave context, not merely to its industrial narrative but also to the city's auditory culture, which was to frame well intended though subsequently flawed strategies for regeneration. Unlike other cities, most notably Manchester, the city's mono-cultural characteristics failed to provide an effective entrepreneurial infrastructure on which to build immediate economic response to economic rationalisation and regional decline. Top-down municipal policies, which embraced the city's popular music production, gave centrality to cultural production in response to a deflated regional economy unable, at the time, to sustain rejuvenation through cultural consumption. Such embryonic strategies would subsequently become formalised though creative industry policies developing relationships with local economies as opposed to urban engineering through regional government.