Storytelling in Organizations Storytelling in Organizations
Management for Professionals

Storytelling in Organizations

A Narrative Approach to Change, Brand, Project and Knowledge Management

    • 52,99 €
    • 52,99 €

Julkaisijan kuvaus

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.

​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!

George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)

KATEGORIA
Liiketoiminta ja yksityistalous
JULKAISTU
2018
31. maaliskuuta
KIELI
EN
englanti
PITUUS
130
sivua
JULKAISIJA
Springer Berlin Heidelberg
KOKO
1,6
Mt

Muita kirjoja tekijältä Karin Thier

Storytelling Storytelling
2016
Storytelling Storytelling
2006
Storytelling. Eine Methode für das Change-, Marken-, Qualitäts- und Wissensmanagement Storytelling. Eine Methode für das Change-, Marken-, Qualitäts- und Wissensmanagement
2011

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