The Complete Idiot's Guide to Marketing, 2nd edition
Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion
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- 9,99 €
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- 9,99 €
Publisher Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
GENRE
Business & Personal Finance
RELEASED
2003
4 November
LANGUAGE
EN
English
LENGTH
464
Pages
PUBLISHER
Dorling Kindersley Ltd
SIZE
3.8
MB