What We Ask Google

Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google, Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you.

Every June, for instance, the UK sees a spike in searches for ‘how to help a bee’. Reassuringly, people consistently want to know, ‘How often can you donate plasma?’ And despite superficial differences (such as the deeply divided world map of cat people vs dog people), humanity has a lot more in common than we often acknowledge: after all, everywhere around the world, it’s 2am when parents want to know how to get their baby to sleep.

Brimming with insights that vary from the playful to the profound, What We Ask Google delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.