HBR's 10 Must Reads on Sales (HBR's 10 Must Reads)
-
- 16,99 €
Description de l’éditeur
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
GENRE
Affaires
NARRATION
TP
Tom Parks
LANGUE
EN
Anglais
DURÉE
05:48
h
min
SORTIE
2020
21 janvier
ÉDITIONS
Ascent Audio
TAILLE
284,5
Mo
HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)
2022
The Laws of Human Nature (Unabridged)
2018
Start with Why: How Great Leaders Inspire Everyone to Take Action (Unabridged)
2017
Never Split the Difference
2016
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Unabridged)
2018
HBR's 10 Must Reads : The Essentials (HBR's 10 Must Reads)
2022
HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker) (HBR's 10 Must Reads)
2022
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) (HBR's 10 Must Reads)
2022
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen) (HBR's 10 Must Reads)
2022
HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman) (HBR's 10 Must Reads)
2022
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) (HBR's 10 Must Reads)
2022