David A. Aaker

Livres
Brand Portfolio Strategy Brand Portfolio Strategy
Brand Portfolio Strategy
2009
Brand Leadership Brand Leadership
Brand Leadership
2009
Managing Brand Equity Managing Brand Equity
Managing Brand Equity
2009
Building Strong Brands Building Strong Brands
Building Strong Brands
2011
Brand Relevance Brand Relevance
Brand Relevance
2010
Brand Equity & Advertising Brand Equity & Advertising
Brand Equity & Advertising
2013

Livres audio
Brand Relevance : Making Competitors Irrelevant Brand Relevance : Making Competitors Irrelevant
Brand Relevance : Making Competitors Irrelevant
2020