Eddie Yoon

Superconsumers

Radical Resilience

Paid To Create

Category Design 101

Dr. Ayelet Fishbach

Martin Cooper

Become Known for a Niche You Own: Why Legendary Writers Use Languaging to Design New & Different Categories (Unabridged)

Martin Cooper: The Purpose of Technology: The Father of the Cell Phone on Making Technology More Efficient and Accessible for All (Unabridged)

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)

A Marketer's Guide to Category Design: How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy (Unabridged)

The Category Design Toolkit: Beyond Marketing: 15 Frameworks for Creating & Dominating Your Niche (Unabridged)

The Big Product Lie (Unabridged)