Jochen Wirtz

Services Marketing

SERVICES MARKETING (9TH ED)

Understanding the Role of Business Analytics

Managing Customer Relationships and Building Loyalty

Managing People for Service Advantage

Designing Customer Service Processes

Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (Unabridged)

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life (Unabridged)