Handel und Internationales Marketing / Retailing and International Marketing
Martin Jager et autres
Série • 18 livres • Marketing et ventes
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
Tobias Röding
Essays on congruence theory in marketing
Robér Rollin
International Strategic Management of Brands and Online Firms
Carolina Sinning
Online Shopping Intentions
Anne Fota
Omni-Channel Retailing
Amelie Winters
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Katja Wagner
Restructuring of Food Retail Markets in Countries of the Global South
Christine Hobelsberger
Retail Branding and Store Loyalty
Bettina Berg
Kommunikationsverweigerung und -störung
Judith Schloffer
Retail Internationalization
Stefan Elsner