A Dictionary of Marketing A Dictionary of Marketing

A Dictionary of Marketing

Charles Doyle
    • 18,99 €
    • 18,99 €

Description de l’éditeur

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

GENRE
Ouvrages de référence
SORTIE
2016
28 avril
LANGUE
EN
Anglais
LONGUEUR
464
Pages
ÉDITIONS
OUP Oxford
TAILLE
5
Mo

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